Denny’s New Pancake Rebrand: Food Porn or Something More? — Emily Contois

This is funny in so many ways. “Real” ingredients? I recognize that pancakes have been made from a box for some time now, but to say that the “new 50% fluffier pancakes” are better than those made at home is amusing. A whole lot of us have been making “100% fluffier pancakes” at home for most of our lives. That being said, as a cook & an artist, I love the idea of “food porn” videos. Emily Contois gives an eloquent, descriptive view of what exactly you will find in a “food porn video” Enjoy the article:

(note added by Abbey Nightowl – not in the original post)

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Last week, Denny’s switched from stacks of limp, just-add-water pancakes to “50% fluffier” buttermilk pancakes, made with “real” ingredients and complete with a food porn aesthetic. Why?

via Denny’s New Pancake Rebrand: Food Porn or Something More? — Emily Contois


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